主讲人：Haipeng Chen(Associate Professor of Marketing, Texas A&M University)

时间：2016年7月7日（周四） 3：30 pm

地点：国际经管学院会议室（诚明楼三层）
主办方：国际经济管理学院

Biography

Haipeng (Allan) Chen is the John E. Pearson Endowed Associate Professor of Marketing at the Texas A&M University. He received his Ph.D. in Business Administration (Marketing concentration) from the University of Minnesota (Twin Cities), his M.A. in Applied Linguistics from Zhejiang University (Hangzhou, China), and his B.Eng. (with honors) in Mechanical Engineering from Shandong University of Technology (Zibo, China). 
He served on the editorial review board of Marketing Science and the Journal of Business Research. He is currently serving on the editorial review board of the Journal of Marketing and the Journal of Consumer Psychology.